Record Label: Smash It Records

Song names for the album

Album Name: Smiles With A Grudge
Band Name: Not Another Code Red

1. Dreams On The Rebound
2. Insults Will Get You Nowhere
3. Hardcore Heart
4. Just Another Riot
5. Smiles With A Grudge
6. Problems Are Cool
7. Nightmares Are For Girls
8. Getting High On Jokes
9. Life Without Regrets
10. Broken Answers
11. Weakness In An Elevator
12. Serious Rejections
13.All I want

Audience

My audience for the music video are, 15 -21 year olds who are into, pop rock, post hardcore and rock.

Research Video 3

Four Year Strong - It Must Really Suck To Be Four Year Strong

Four Year Strong is an American rock band from Worcester, Massachusetts, formed in 2001. The group consists of vocalists and guitarists Dan O'Connor and Alan Day, bassist Joe Weiss, and drummer Jackson Massucco. They have released Three studio albums with the latest, Enemy of the World, released on March 9, 2010. Their fourth album 'In Some Way, Shape Or Form.' is set to be released on November 8 2011

In this video, the artists have used various different people to lip sync their song, this is very effective because they are all dressed up differently and stand out. The very first shot is a medium wideshot of a guy stood against a wall with loads of graffiti on, this may give the audience an idea what type of people will be featured in the video. This video is mainly perfomance even though you see other people performing and not the band until the very end. All the way through the video it is the same shot all the way through, a tracking shot.  All the other people in the video who are performing are dressed up as American superheroes, luchadores which are mexican wrestlers or represent famous people.  The majority of the people in this video are male with the exception of a few females. Also i have noticed that there are very few people from different ethnicities. The band have used various props in this video such as microphones, guitar hero guitars, a blown up guitar and various different outfits. Throughout the video, gradually more and more people start to join the walk through the city. At the very end, all the people stand together and you finally see the band perform  with the guitar props. When the people sing to the band and raise their hand, it looks like they are worshipping Four Year Strong.

Research Video 2

Blessthefall - Hey baby, Here's That Song You Wanted

Blessthefall is an American metalcore band from Phoenix, Arizona, currently signed to Fearless Records. The band was formed in 2003 by guitarist Mike Frisby, drummer Matt Traynor, and bassist Jared Warth. Their debut album, His Last Walk, with original vocalist Craig Mabbitt, was released April 10, 2007. Their second studio album, Witness, with current vocalist Beau Bokan, was released October 6, 2009. Their third studio album, Awakening, was released on October 4, 2011.

Instead of this just being a music video, this is also a short film. This advertises the band, and may persuade people to buy the single, possibly including the video itself.  This video is mainly narrative because the whole video is a story and you do not see any performance.

At the beginning there is a tracking shot around the house to show, what mess happens after a stereotypical teenage house party also using closeups on the mess. The close up of the girls face, is done because it shows how angry the girl is when she finds out what has happened. There is a shot reverse shot between the lead singer and his girlfriend which you wouldn't normally get in a music video, as most videos are not a short film. The over the shoulder shot when two of the band member get into the red car shows what they can see from their point of view. At the end when there is the close up of the lead singer, and another band member, this shot makes it look like he is about to get married as he was originally going to be and not another band member. I have noticed that this short film, is like a proper film called 'The Hangover' because it has sort of the same storyline forgetting what they have done at a party and finding the pictures at the end.

Research Video 1

Bring Me The Horizon - It Never Ends

Bring Me The Horizon are a British metalcore band from Sheffield, Yorkshire, who formed in 2004. Bring Me the Horizon constits of Oliver Sykes as the lead vocalist, lead guitarist Lee Malia, rhythm guitarist Jona Weinhofen, bassist Matt Kean and drummer Matt Nicholls. They are currently signed to Visible Noise Records in the UK, Epitaph Records in the US and to Shock Records in Australia.

In this video when all the zombie people are running after the ambulance that Oli Sykes (main singer) is in, it represents all the fans/people that like/want Oli basically people who he faces in real life. Also when Oli is hovering in the clouds this could anticipate that he is in heaven. Also the video is very religious and the video is sort of like a short film with the narrative captions, beginning title of the song name the ending cast list.

The genre of this video is horror and religion, you know this because zombies/darkness and blood are just few of the conventions of horror movies. The ambulance which is in the video, is the only thing that is animated this is so the ambulance is able to move fast or slow as it wants and move anywhere.

History of the Music Video

A music video is a short film including a song, produced to promote the artist and the single. Music videos use a wide range of styles of film making techniques, such as animation, live action filming, documentaries, and abstract film. Some music videos mix different styles, such as animation and live action. A lot of music videos do not interpret images from the song's lyrics, making it less literal than expected. Usually in music videos artists lip sync and shot the video is shot separately beforehand, both are then edited together to make the music video. An example of this was The Animals's 1964 hit, House Of The Rising Sun. This high-quality colour clip was filmed in a studio on a specially-built set, with the group lip-synching.
 Supposedly music videos started on the BBC’s Top of the Pops in November 1975. The past decades of music video, whether seen on TV, in clubs or on the Internet, have presented numerous art works expressing the street life and fantasy lives of modern sub-cultures. Even though there were no home video reorders until the late 70s/early 80s, broadcasters were recording the TV programme on big 2 inch video tapes. In the 80's this is when music videos first started appearing on TV outside of Top of the Pops. Also there was another music programme on TV called The Old Grey Whistle Test which produced a number of videos made especially for the program throughout the 70s and early 80s.
  Throughout this period, directors and the acts they worked with began to explore and expand the form and style of the genre, using more sophisticated effects in their videos, mixing film and video, and adding a storyline to the music video.  In the late 1950s the Scopitone, a visual jukebox, was invented in France and short films were produced by many French artists.
   Before music videos were created, from 1965, The Beatles made short films which included some of their songs, this was because they were too famous so they couldn't perform everywhere were they were wanted, and it was easier for people to see them that way. They ranged from black and white in the earlier years, to colour when TV colour became popular. They then went onto releasing the single I am The Walrus which was the closest video they made to a music vide, also they were featured in a film A Hard Days Night which was full of comedy, dialogue and music sequences. Queen were also one of the first bands to record a music video, as they were not able to appear on Top of the Pops as they were on tour. They worked over two days and spent £4,000 and asked Bruce Gowers to shoot their latest single, Bohemian Rhapsody, on the relatively new medium of video tape, using editing. Many "song films" often referred to as "filmed inserts" at that time were produced by UK artists, so they could be screened on TV when the bands were not available to appear live
  The monochrome 1966 clip for Bob Dylan's Subterranean Homesick Blues filmed by D.A. Pennebaker was featured in Pennebaker's Dylan film documentary Don't Look Back. In 1981 the American music programme, MTV began a 24 hour day of music, first launching the single 'Video Killed The Radio Star'. In 1983, one of the most successful and influential music video of all time was the video for Michael Jackson's single, Thriller. Because it was nearly 14 minutes long, it cost $500,000 to film. In 1985, MTV launched the channel VH1, featuring softer music, and meant to cater to an older demographic than MTV. In 1988, the MTV show Yo! MTV Raps debuted, the show helped to bring hip hop music to a mass audience for the first time.
  The Australian TV shows Countdown and Sounds, both of which premiered in 1974, were significant in developing and popularizing the music video genre in Australia and other countries, and in establishing the importance of music video clips as a means of promoting both emerging acts and new releases by established acts
  In 2005 a video viewing site, YouTube was launched making the viewing of online video faster and easier, other sites that also do this are Google Videos, Yahoo! Video, Facebook and Myspace which uses similar technology. Because some of the videos were getting a huge amount of views, artists also use this to promote themselves and their songs.
  Unofficial, fan-made music videos are typically made by synchronizing existing footage from other sources, such as television series or movies, with the song. With the advent of easy distribution over the internet and cheap video-editing software, fan-created videos started to become popular in the late 1990's.

BRIEF

A promotion package for the realease of an album, to include a music promo video, together with two of the following three options:
- a website homepage for the band
- a cover for its release as part of a digipak (CD/DVD package)
- a magazine advertisement for the digipak (CD/DVD package)