Bring Me The Horizon - It Never Ends
Bring Me The Horizon are a British metalcore band from Sheffield, Yorkshire, who formed in 2004. Bring Me the Horizon constits of Oliver Sykes as the lead vocalist, lead guitarist Lee Malia, rhythm guitarist Jona Weinhofen, bassist Matt Kean and drummer Matt Nicholls. They are currently signed to Visible Noise Records in the UK, Epitaph Records in the US and to Shock Records in Australia.
In this video when all the zombie people are running after the ambulance that Oli Sykes (main singer) is in, it represents all the fans/people that like/want Oli basically people who he faces in real life. Also when Oli is hovering in the clouds this could anticipate that he is in heaven. Also the video is very religious and the video is sort of like a short film with the narrative captions, beginning title of the song name the ending cast list.
The genre of this video is horror and religion, you know this because zombies/darkness and blood are just few of the conventions of horror movies. The ambulance which is in the video, is the only thing that is animated this is so the ambulance is able to move fast or slow as it wants and move anywhere.
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